Behind the Scenes Podcast: Why Video & Audio is Essential for Business

In the third episode of Yorkshire Podcast Studios' 'Behind the Scenes' podcast hosts David Eason and James Butler explore why video content and podcasts have become must-have tools for businesses in 2025.

Why Video & Audio is Essential for Business and a Key Element of any Business Strategy

With digital marketing evolving rapidly, there is a compelling case for why now is the time to embrace content creation. It is not just as a nice-to-have, but a core part of business strategy.

The crucial message: when business is tough, don’t stop marketing — double down. Video and podcast content offers businesses a powerful, cost-effective way to connect with audiences, raise brand awareness, and build trust.

Just one well-recorded podcast episode can be repurposed into dozens of clips, social media posts, internal communications, and more — giving a constant stream of valuable content.

The human side of your business

A key theme throughout the episode is the importance of being human. In an age where most interaction is through screens and email, customers still crave personal connection. Seeing and hearing real people behind a business makes it relatable and trustworthy. Whether it’s talking directly to clients or engaging your internal teams, video and podcast content brings a friendly face and authentic voice to your brand.

They also touch on the rise of personal branding — a vital part of business in 2025. As David says, “People buy from people,” and today, your personal story is often as compelling as the product or service you offer. Sharing that story via podcast helps position you as a thought leader, making you a go-to expert in your field.

Evergreen content

The hosts also discuss the lasting value of podcast content. Unlike traditional advertising, which quickly disappears, podcast episodes are evergreen — they continue to be discovered, watched, and listened to long after release. Even niche topics can find surprising global audiences, with analytics often revealing listens from unexpected parts of the world.

What about video versus audio?

Both have a role to play. Audio podcasts are perfect for people on the move, while video versions — especially in short, engaging clips — drive social media engagement and help you stand out in crowded feeds. The visual element also boosts discoverability, giving more life and longevity to each episode.

Yorkshire Podcast Studios can help

Crucially, creating high-quality content doesn’t have to break the bank. The team at Yorkshire Podcast Studios offer professional, multi-camera setups and expert support to help even the most camera-shy business owner shine. And while monetising your podcast is possible, the real value lies in connection, credibility, and ultimately the conversions and ROI.

Whether you’re a one-person business or a large organisation, this episode is a powerful reminder that podcasting and video content aren’t just trends. They’re vital tools for growth, visibility, and building a brand that people genuinely connect with.

Ready to start your content journey? Tune into the full episode — and let’s help you tell your story.

Whether you’re a seasoned speaker or a podcasting newcomer, Yorkshire Podcast Studios offer more than just a mic—they offer a platform for your story to be heard.

Yorkshire Podcast Studios is here to help your business get its voice seen and heard. Contact us on 0113 479 0774 or CLICK HERE to message us.