Podcast Support Is Growing And It’s Bigger Than Just Listening

The world of podcasting is booming — and it’s not just about pressing play anymore according to a new white paper titled “The Fandom Phenomenon”.

The study, commissioned by Wondery, Dentsu, and Edison Research, reveals that podcast fandom is evolving into a dynamic, multi-platform experience. With over 100 million Americans tuning into podcasts weekly, listeners are no longer just consumers. They are becoming deeply engaged fans.

According to a survey of more than 3,000 regular podcast listeners aged 13 and older, nearly half (46%) said their favourite podcasts are their top form of entertainment. Dedicated fans now spend an average of 9.2 hours each week with audio content. Podcasts have become in people’s daily lives.

The love for podcasting doesn’t stop at audio

The study found that, as podcast support is growing, 68% of podcast fans follow their favourite shows and hosts on social media, while 43% seek out related content through television and books. The report suggests there’s a real opportunity for podcast creators and studios to extend their stories beyond episodes, turning podcasts into full-scale entertainment franchises.

A great advertising platform as podcast support is growing

This growth in fandom also presents exciting opportunities for advertisers. Because of the personal and immersive nature of podcasting, listeners are more receptive to brand messages. In fact, 65% of podcast fans said they feel grateful to brands that support their favorite podcasts, and 54% are more likely to trust those brands.

As Nicole Blake, Chief Brand Officer at Wondery, puts it: “Podcast fans are invested in the hosts, the stories, and the fan communities,” making podcasts an ideal space for meaningful brand engagement and audience loyalty.

Whether it’s building community, understanding new perspectives, or simply staying entertained, podcasts are becoming much more than background noise. They’re a movement.

The future of podcasting looks more vibrant, more social, and more connected than ever before.

Yorkshire Podcast Studios can help you be seen & heard

At YPS we can come to you and offer on-site filming for podcasts, corporate videos, award ceremonies and much more. We have a fully insured CAA qualified operator to film drone footage and can also take care of all the post production and your social media management.

Or come to us. If you are looking for high-quality studios in which you can record podcasts, livestream broadcasts and get your audio or video to the audience you want in the most effective way possible, get in touch with us here at Yorkshire Podcast Studios.

We look forward to seeing you (for a brew and a chat) at Yorkshire Podcast Studios soon.

Give us a call on 0113 479 0774 or email: info@yorkshirepodcaststudios.com