Case Study - Switch Water
Case Study
OBJECTIVES
Switch Water sought expert guidance to establish itself as a trusted authority in helping business customers switch water suppliers and reduce costs. To achieve this goal, they partnered with Yorkshire Podcast Studios, leveraging the studio’s expertise in content creation and communication. Having already tried video podcasts before with another supplier and not been impressed with the results, we at YPS adopted a full overhaul of SwitchWaterSupplier.com’s video output.
STRATEGY
Together we worked on a series of engaging, informative videos that soon developed into a broad of video content that focussed on educating businesses on the benefits and processes of switching water providers. From initial long form podcast content we designed a monthly package of short 5-15 minute discussions hosted by our own David Easson alongside business owner Graham Mann. Using the relaxed formats of podcasting alongside structured, well-planned, targeted content helped to simplify the complexities of the transition but also highlighted practical tips for maximising savings.
RESULTS
Switch Water now has a monthly package of varied content in long form, social media shorts and bitesize targeted content that allows them to enhance their brand, celebrate wins for clients and connect with potential new customers across multiple media. Switch Water Supplier has become the go-to resource for businesses looking to optimise their water expenses, and has increased its media profile with Graham becoming an industry thought leader.
Let’s Work Together
Yorkshire Podcast Studios
Suite F1,
Woodhead House,
Woodhead Road,
Birstall,
Batley
WF17 9TD